35% conversion rate
190% increase in prospects
Intraware wanted an IPO. To accomplish this, they needed to dramatically increase their prospect base, conversion rates, and sales in a highly compressed timeframe while still holding true to their distinctive brand personality.
We implemented several tightly woven integrated marketing campaigns that included bleeding-edge online and print advertising, online and offline direct marketing, and high-visibility PR that positioned Intraware’s CEO as a tech industry “personality” and thought leader.
We increased Intraware’s prospect base from less than 9000 to over 172,000, which significantly increased the company’s revenue. Our advertising campaigns yielded considerably higher than industry average response rates and up to a 35% conversion rate. Both online and traditional advertising campaigns won several industry awards while producing response rates that exceeded Intraware’s projections and expectations. Additionally, we helped secure article placements in a multitude of tech media (such as Forbes, Fast Company, and others) featuring the company and CEO and secured regular speaking engagements for the CEO at prominent industry trade shows and events.
During Intraware’s engagement with us, the company made a successful initial public offering.