Highest downloads per week
Increased marketing ROI
As a start up, Intersperse needed a marketing partner that could handle all their marketing needs, from marketing operations and ROI analysis to collateral, advertising, PR, and demand generation.
In close collaboration with executive staff, we selected and integrated the company’s CRM system (Salesforce.com) as well as developed their marketing strategy, branding, demand generation programs, and performance metrics. We developed or evolved Intersperse’s line of collateral in order to ensure brand integrity across all outbound communications and drove several aggressive online demand generation programs including paid search, direct, and syndicated content initiatives.
Our Salesforce.com integration and marketing operations improvements enabled us to measure, iterate, and improve marketing metrics quickly, dramatically streamlining marketing reporting and analysis and increasing ROI. Our ad campaigns yielded an average $18 cost per lead – significantly lower than any previous lead generation program the company had undertaken. Additionally, our syndicated content initiatives resulted in the highest downloads per week for several weeks on targeted channels.